Good accounting is often obtained by hiring good accountants or CPAs and/or having nicely-positioned accounting procedures and techniques. We also know from the EU’s Android investigation announcement and from The Information’s great scoop about Google’s confidential Android contract necessities , that Google’s contracts with manufacturs/OEMs mandate that Google Search and other apps be tied/bundled to Android and featured most prominently on the Android residence display screen.
It is for the EU antitrust investigators of their present investigation of Android to find out if Google has abused its dominance in search by tying/bundling Google Search and different search-driven Google apps (YouTube, Maps, etc.) to dominate metadata collection and mobile search.
Second, to place these summary financials in more useful perspective, we need to overlay the income and revenue figures with the historical past of Android adoption, because the overall variety of Android users is the most effective tough proxy for allocating by yr their probably promoting revenue from Android and for his or her revenues from promoting Android apps through Google Play.
Visitors acquisition costs consists of the promoting income that Google shares with its network members and the amounts that Google pays to its distribution companions who distribute Chrome browser or in any other case direct search queries to Google website.
Users can entry it by visiting Google also offers products akin to Google News, Google Finance, Google Maps, Google Image Search, Google E book Search, Google Scholar, and Google Teams that permit its customers search information, business financials and stocks information, maps, photographs, books, scholarly literature, and teams Info respectively.