Top Trends For Online Marketing In 2020

A marketer is expected to obtain and maintain full control of the client’s experience over the campaign period. According to The Economist Intelligence Unit, approximately 499 chief marketing officers (CMOs) and senior marketing executives can identify market evolution. The Unit conducted one-on-one interviews with several CMOs from leading brands, such as JPMorgan Chase and Unilever. The aim of this study was to identify core trends and technologies driving the marketing industry for the next few years; thereby, making the results an interesting read.

This article discusses some of the key findings for online marketers. If, however, you want the complete report you can sign up for a downloaded version.

#1: The Hottest Technology Trends For Online Marketers

The chart indicated below is not surprising in various ways. Online marketing has been a massive trend for several years and covers more than 50 percent of all web traffic. The internet of things is a more popular and recent advance; however, it is not clear how this can affect marketers.  It is a growing industry and many agencies specialise in creative industry recruitment.

Customising the marketing techniques is a trend that has been around for some time. Now with data being available to companies, CMOs are beginning to realise how customisation and opportunity has developed over the years. Geo-targeting is the beginning, but it should not be the overall objective. Advanced online marketers are able to develop statistical models to determine which signals customers are most interested and serve them in products.

One of the latest and most ground-breaking technological advancement in marketing is the block-chain technology. Once again, the prediction of how block-chains will evolve in the following year is unknown. The implications for law, banking, and intellectual property is now being realised; however, it will not determine how useful this trend is for online marketers.

Artificial intelligence, also known as AI, has been a popular topic in recent years. This is particularly since Go Champion was defeated by the Google Alpha Go technique. Mixing AI with content customisation provides some outstanding opportunities for all marketing and using it in experimental ways can be worthwhile.

#2: The Key Options For 2020

I’m not sure about you, but when a person mentions the year 2020, I still believe it is a long way off. By 2020 we were supposed to have flying cars, robot butlers, a moon base and mind-reading computers. Not all of this is available, and some are rather near being ready, but this doesn’t change my mind that 2020 is still a long way away.

Believe it or not, we are already in November! What does this mean? Not only that winter is arriving but also that 2020 is not far away. Do you remember 2012? It seems as if it were only last year. The point of this rambling is that time passes quickly, and it will pass quickly over the next two months. I realise I am pushing the point, but I believe it is very easy to think the future is several months away before you find yourself in that “future”. Without any notice, all of your marketing efforts fall behind – it’s as simple as a click of your fingers.

Keeping this in mind, it is important to consider what CMOs think of different key marketing channels for their business plans in 2020. Social media leads the pack with mobile apps and web being the next two respectively. Do the channels reflect a company’s investment priorities? Definitely! By investing in the channels today you can ensure not falling behind when 2020 hits.

#3: How To Measure The Effectiveness Of All Marketing Efforts

Marketers often give the perception that reviewing the effectiveness of campaigns is challenging. In fairness, reviewing efficiency is not always the marketer’s fault. It is difficult to prove an increase in sales as the result of a new campaign, a change in the website messaging or if it was a large push from the sales department.

Nowadays, online technology offers massive opportunities for analysis of the key metrics and reviewing how their sales are affecting marketing. A calculation of the significant ROI (return on investment) is only possible when one analyses the traffic and conversions using accurate data.