The following are 10 things you can do, for free as suggested by Leapfrog Internet Marketing to help improve the marketing efforts of your business.
1. Make Sure Your Website Is Secure
Is there a padlock symbol on your website next to your site address? If you don’t have this, that means your website doesn’t have a security certificate ad it could be penalised by Google in is search results. It is time for you to arrange to have a security certificate installed. Your internet service provider should be able to do this for you. You can expect to pay £50-£100 for the installation.
2. Check Your Website Is Mobile Friendly
It is absolutely essential for your website to be mobile-friendly. Many websites are these days, but if yours is not, then talk to your developer to see what steps can be taken to remedy this situation. To check to see if your website is mobile-friendly or not, go to:
https://search.google.com/test/mobile-friendly
3. Verify Your Facebook Business Page
Make sure your Facebook business page is verified. Verified ones are considered to be more authentic compared to unverified Facebook business pages. To verify yours, go to:
https://www.facebook.com/help/100168986860974
If you don’t have a Facebook page for your business then you are definitely missing out on a lot of benefits.
4. Check Your Contact Details
Are your company contact details (email, telephone, address, etc) presented in a consistent manner across the internet? That might sound insignificant, but whenever Google’s robots are crawling across the internet, they like seeing details displayed the same way all over the web. Do a Google search for your business, print the results and then determine whether you need to update any of your details.
5. Update Your Social Media Profiles
Make sure that all of your social media profiles have been thoroughly completed. When getting a profile set up, it is human nature to do the bare minimum and then put off the rest until later (and then you never end up getting around to it). Check your LinkedIn, Facebook, Twitter, and other accounts and check them.
6. Use Google Alerts
Have the latest news on other local businesses, your market, and your competitors delivered to your email in-box, at intervals that you choose. You can use the Google Alerts service to do this.
7. Ensure You Are GDPR Compliant
GDPR is still a very hot top, even after 12 months of this law being enacted. Therefore, it is definitely worth staying current on GDPR developments and the ways it can affect small businesses. There are sensible guidance and regular practical posts at the ICO website: https://ico.org.uk/for-organisations/
8. Stand Out For Free on Google.
Take charge of what individuals see about your business whenever they do searches. There are tools provided by Google My Business that allow you to receive customer reviews, post content, and update your business profile.
https://www.google.com/business/
9. Make Sure Your Website Is Fast
More than fifty percent of all internet traffic is seen on a mobile device these days. How fast the pages of your website download to a mobile device may affect your Google rankings. You can take a mobile test and get a free speed report for improving the performance of your website on mobile at:
https://www.thinkwithgoogle.com/intl/en-gb/feature/testmysite
10. Continue to tell your story.
Your business helps your customers find solutions to their problems and/or adds value to their lives. Take the time to discuss your success. Focus on outcomes instead of processes and be courageous enough to ask other individuals to say positive things about your business.