Printing services requires professional and expertise through thorough training so that the client needs can be achieved with precision. Companies require printing for various reasons such as marketing and branding. Different companies that require trained printing are pharmaceutical firms, agricultural firms, refreshment producing companies and travel agencies. This is because; they harbor high content information for their clients in terms of instructions, caution, ingredients, safety and other standardization requirements. Knowing the type of printing firm that can meet one’s needs is important for any firm that needs its services. The firm that has been in business for a long time and has been able to receive honors from standardization and government organizations.
At this pharmaceutical printing firm, there are two major printing involved which are offset and digital printing therefore meeting the high quality printed work for their client needs. To begin with offset printing, it is a type of printing that uses a process known as lithography to separate the areas in a sheet requiring printing and those that do not require the printing through attracting and repelling ink. Moreover, the printing involves burning the image required to a plate that is then moved to a blanket made of rubber before patching it on the required surface. This type of printing is efficient because it can accommodate large amount of information in large sheets and those that require miniature folding to be placed in other cartons and envelops especially by pharmaceutical firms. It also helps to save on money because the marginal cost of production decreases with increase in quality.
Secondly, there is digital printing which requires the use of digital printing devices, which require ink in liquid form or toner which print the image and send it to the paper digitally through the device. It is suitable for color printing on small quantity, and short runs because it requires low cost to set up and it produces few variations and little waste. In addition, the digital printing allows for customizing the individual client needs through use of variable data in printing. It is therefore suitable to use this method for printing of direct mails for the customer needs. They offer other printing services that are special to ensure that one’s brand is unique in the common market which involves addition of booklets, pieces in die-cutting and folders for pocket.
Furthermore, the firm has a department of prepress which checks on the printed work to ensure that all the standards of high quality are met in the production. All the company work is done in one room which ensures that each process is done completely without skipping the other. There are professionals who oversee contact with the clients and are at work twenty-four hours a week for the sake of delivering to customer needs. Inquiries are highly welcomed because it enables the firm to meet the customer needs. The firm works within the standard law stipulated by the standardization company appointed by the government under the law.