Authenticity is the key to the conversion of potential customers into regular customers into a particular company or business. This is precisely why user-generated content is gaining more popularity than consumer sentiment when it comes to the content marketing that is required in a particular company. Economic business is company prove this point numerically showing that 92% of customers will trust the recommendation from fellow customers, even if they do not know them, rather than having to depend on the marketing and information provided by the business in your website. The modern customer makes more rational decisions when it comes to the purchase of goods and services thereby concerned about with who they listen to and who they buy from.
Between the lot to customers and companies bring their shared experience about goods and services to meet their needs satisfactorily.
User-generated content can be explained as the recommendation of one customer who has experience of a particular brand where they share their knowledge with other customers in the way of guidance in social media platforms. The material herein is very diverse from social media posts, blogs, testimonials, reviews, videos, photos and also question and answer sessions.
Authenticity is one of the most excellent benefits of user-generated content. Many customers would prefer the rawness of user-generated content as it is originating from people in real life as compared to the advertisements that seem virtual and out of this world. The level of honesty of user-generated content to brand original content has a staggering 76% the perception of customers.
Brand loyalty is what the business is out for when theyre implementing marketing strategies, and this can be assured through user-generated content. Many customers feel close to the company when other customers share about their brand more than them having to advertise to them through their various media channels. By making the users themselves the protagonist of the brand message, you can give them a voice and make them feel valuable.
User generated content is also another way of encouraging purchases. A survey reveals that when customers meet with a specific brand when shopping increases 4.6% of t loyalty of the customers as they will be converted into the business.
User-generated content can be helpful to the business in the sense that it can able to be a low-cost marketing strategy to help the company save on costs. The cost implications of hiring a marketing agency to handle the marketing of a specific business cannot be compared to how lower the costs are when you allow customers to be the ambassadors of your brand. Being money conscious saves the business from unnecessary costs that can be channelled into other marketing strategies.