Why You Should Include Infographics in Your Content Strategy.
Creating quality content is crucial if you have a website but this is not just limited to written words. If you tell many business people about infographics they will just give you a blank stare because they do not even have an idea of what that is all about. The death of the infographics can be traced back a few years ago when many link builders and content creators took it only to abuse it with low-quality infographics. If you are not using the infographics as a quick win strategy, you stand to reap the benefits in the long-term. It should be a way to tell stories people can visualize and present data. When visuals are involved, the human brain will process them better and quickly as opposed to text. Therefore, if you design the infographics better, you can rest assured that the engagement will be really great. There is a lot of information published on a daily basis and consumers do not have the time to go through all of it. Unless someone is reading for exams or there is no other option, not many people will get past the first page of a 10,000-word guide. However, this information can be packaged in a short infographic and people will spare a minute or two to watch it. The moment you give anyone large data, they will definitely assume it will be boring but when this is in a visual form they will be willing to go through it.
There are lazy marketers who do not want to do the work and they gave infographics a bad name because their only interest was landing links. However, you have to remember that it all comes down to stories and data behind the infographics. You need to keep people engaged up to the end when you are telling a story through infographics so that people do not click out seconds after it starts. In doing so, you will achieve something far much better besides just a press release or a blog post link. Infographics are also easy to digest compared to written data. However, you do not have to use them in isolation. If you have written a long article, you can summarize it using infographics. The infographics are linkable too. This can capture the attention of many influencers you are after. People are busy with their work and if they can get acquainted with your work without sitting through hours of reading your content then you have a better shot or getting their help. Also, they are easily shareable.