To compete in traditional markets, ecommerce website must offer new value to clients
And here is where it gets interesting. In the ecommerce website environment, the situation is exactly the opposite. Everyone there is crazy about custdev, product solutions. Lean approaches and other methodologies for working with clients. We have sort of divided the market of entrepreneurial activity. Here is a startup, it works with clients and looks for new solutions. And here is a dividend business. It takes working models and tries to implement them.
In reality, there is a difference between “startups” and “dividend businesses”. But it lies in the plane of financial strategy. Startups are ecommerce website distinguished by the launch model. Take money, grow quickly, achieve capitalization. But not every IT product that we call a “startup” does something incredibly breakthrough and changes the market. Find the best ecommerce web design agency here.
In “dividend companies” there is simply a different launch model. The company strives to quickly reach operating profit. And not to make a five-year growth plan in 2 months.
But both types of projects must search for competitive advantages. Otherwise neither one nor the other will be successful.
The truth is that no one will come up with your business for you. And here’s why
There are many different turnkey strategy (entrepreneurial idea) development services on the market – business, product. But almost always they end up on the CEO’s shelves and gradually gather dust. An idea is worth nothing if the CEO who is supposed to implement it has not thought it through, has not lived it himself, so that he can then confidently knock on reality and “bring it to mind”. Ecommerce web design agency will help whatever you want.
Any hired employee who is able to find an entrepreneurial idea. See the “market-client-value-product-money” connection will quickly go off into the sunset building his own company. As a result, the CEO of a small business has only one thing left to do – develop the competencies of searching. For entrepreneurial ideas and looking for this unique value, and then implement it into reality. Of course, the team always participates in this process: with their vision, competencies, data, and so on. Intellectual work is generally better done in a team. But the keeper and holder of such a process is always the CEO / founder.
Owners cannot isolate themselves from customers: those who pay the company money. And this is not about maintaining operational functions (sales or service). But about being in communication with customers as a researcher. From the office and communication with the top, the picture is visible only from one side. From the company’s side. Getting information from employees is important and necessary, but not enough. The CEO must definitely look at the situation with his own eyes, impartially. And of course visit ecommerce web design agency, then get some inspiration.
Where to start searching for value?
The business often come across under the name “lean production” (or lean), there is a term gemba – “the place where events happen.” Although it may be from Kaizen, you can’t figure out the original source without a bottle.
The CEO is the person who should be the first to rush to gemba. They see how work with clients is actually carried out and what clients’ perceptions of our company. Not only company, but also the industry as a whole look like.
Going to gemba is a key process in the work of a CEO, which should be regular. This is the only way to keep your finger on the pulse. See the market, catch opportunities and quickly implement changes.
