Creative Agencies and Marketing
BTL management, branding, events, advertising are provided by a creative agency. For a company to be Orientated toward the marketplace, it should focus on production concept, product concept, selling concept and marketing concept.
Production concept; consumers prefer products that are widely available and inexpensive. product that offers the most quality, performance or innovation features are preferred by consumers, this is referred as product concept. When a corporation aggressively helps to sell its product to consumers this method is referred to as selling concept. Finally the marketing concept will focus on needs and wants of the target market and delivering value better than competitors.
Making the firm being known. The document puts together the process that the organization will undergo to achieve its marketing objectives. Managers need to put into consideration the following events. The following activities are important in setting marketing goals, evaluating opportunities, creating marketing strategies, developing marketing programs and determine expected results.
Big data analysis tools. The following are considered foreign/self-analysis, strategic posture and commercialization plan. External analysis comprise of customer analysis (segmentation, motivations and unmet needs) competitors analysis, (their performance, image, culture, strengths, and weakness). Major market trends, key success factors, opportunities and threats, analysis of competitive or improve focus are examples of industrial analysis. The organization can decide how it will achieve its long-term mission/goals based on the SWOT analysis a strategic posture.
Quality/ features advantage hence differentiation, marker focused power and TQM advantage ( a value-driven strategy based on continual innovation in price, product and process) Quality/ features advantage hence differentiation, marker focused advantage and TQM advantage (value-driven strategy based on continual innovation in price, product, and process)
Branding, this is a process of creating a distinctive name, slogans, symbol, sign or design or combination of all elements that make a product or service to be identifiable.
The role of branding is to improve recognition, building trust among consumers. Branding supports advertising, promotes/inspires employees, it provides the clarity that they ought to be successful, thereby meeting the organizational goals. a strong brand breeds referrals.
Online marketing companies. The following are online marketing avenues Facebook, Twitter, Instagram among others We can promote a product, provide better customer service and have a competitive analysis through the avenues. We get insight into our competition with regards to promotions, pricing, customer, contact through competitive analysis.
On product development, online marketing companies provides avenue for sharing product related with pictures with captions that are both engaging and informative. Google AdWords pushes pictures to expand the reach and segment the goal audience. brand visibility is improved. Unhappy or happy customer of a product they often head to social media to express their opinions. To adhere to global standards we will be able to meet to such posts and questions in real time.
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