Right before you jump to the bandwagon that postcard printing is among the best marketing tools you can invest on, it is vitally important to know what personalized postcard printing is. Actually, there are 4 aspects of printing postcards and these include the size, paper stock, design file formats as well as coatings. Every aspect plays an important role to ensure that you are only getting high quality.
In relation to the postcard sizes, it doesn’t actually mean that there is a one size fits all. It’s because of the fact that there are varying sizes that need a different piece of printing equipment. As a matter of fact, just a slight change in the postcard’s size might affect its price. Before you print the postcards, it will be a good idea if you are going to get some quotations from the printing company first. Through this, you’ll have an idea on how much the postcards will cost you.
Matte and glossy finish are the two types of finishes that you can go for in your paper stock. If you like color on your personalized postcard, then you should go between CS2 and C1S stock.
When using CS2 stock, it has glossy finish on both sides while C1S stock has that one size that’s glossy while the other is matte. Between the said stocks, the C1S was used most often because the ink in postcard printing does not dry up on gloss part of paper stock so they lead in printing on matte side of stock.
Asking for the file format being accepted by the printing company is something you should not disregard when talking about design file formats. Even though there are printing companies that accept various file formats, still some use limited formats and software programs for the creation of design. What such companies do is converting personalized postcard design file in a format that’s accepted by the printing equipment.
The finishing is also as vital as the first two steps discussed when it comes to postcard printing. There are two different types of postcard coating or finishing and these include aqueous coating and UV coating. The latter option will provide you with a shiny feel and look on your postcard.
On the other hand, if you want something that lets you print postcards fast and doesn’t care much about the gloss or shine it creates, then you’ll do fine with Aqueous coating. The reason for this is that, Aqueous coating is drying fast and with that, it doesn’t hinder continuous printing process.