Day: December 11, 2019

A marketer is expected to obtain and maintain full control of the client’s experience over the campaign period. According to The Economist Intelligence Unit, approximately 499 chief marketing officers (CMOs) and senior marketing executives can identify market evolution. The Unit conducted one-on-one interviews with several CMOs from leading brands, such as JPMorgan Chase and Unilever. The aim of this study was to identify core trends and technologies driving the marketing industry for the next few years; thereby, making the results an interesting read.

This article discusses some of the key findings for online marketers. If, however, you want the complete report you can sign up for a downloaded version.

#1: The Hottest Technology Trends For Online Marketers

The chart indicated below is not surprising in various ways. Online marketing has been a massive trend for several years and covers more than 50 percent of all web traffic. The internet of things is a more popular and recent advance; however, it is not clear how this can affect marketers.  It is a growing industry and many agencies specialise in creative industry recruitment.

Customising the marketing techniques is a trend that has been around for some time. Now with data being available to companies, CMOs are beginning to realise how customisation and opportunity has developed over the years. Geo-targeting is the beginning, but it should not be the overall objective. Advanced online marketers are able to develop statistical models to determine which signals customers are most interested and serve them in products.

One of the latest and most ground-breaking technological advancement in marketing is the block-chain technology. Once again, the prediction of how block-chains will evolve in the following year is unknown. The implications for law, banking, and intellectual property is now being realised; however, it will not determine how useful this trend is for online marketers.

Artificial intelligence, also known as AI, has been a popular topic in recent years. This is particularly since Go Champion was defeated by the Google Alpha Go technique. Mixing AI with content customisation provides some outstanding opportunities for all marketing and using it in experimental ways can be worthwhile.

#2: The Key Options For 2020

I’m not sure about you, but when a person mentions the year 2020, I still believe it is a long way off. By 2020 we were supposed to have flying cars, robot butlers, a moon base and mind-reading computers. Not all of this is available, and some are rather near being ready, but this doesn’t change my mind that 2020 is still a long way away.

Believe it or not, we are already in November! What does this mean? Not only that winter is arriving but also that 2020 is not far away. Do you remember 2012? It seems as if it were only last year. The point of this rambling is that time passes quickly, and it will pass quickly over the next two months. I realise I am pushing the point, but I believe it is …

The following are 10 things you can do, for free as suggested by Leapfrog Internet Marketing to help improve the marketing efforts of your business.

1. Make Sure Your Website Is Secure

Is there a padlock symbol on your website next to your site address? If you don’t have this, that means your website doesn’t have a security certificate ad it could be penalised by Google in is search results. It is time for you to arrange to have a security certificate installed. Your internet service provider should be able to do this for you. You can expect to pay £50-£100 for the installation.

2. Check Your Website Is Mobile Friendly

It is absolutely essential for your website to be mobile-friendly. Many websites are these days, but if yours is not, then talk to your developer to see what steps can be taken to remedy this situation. To check to see if your website is mobile-friendly or not, go to:
https://search.google.com/test/mobile-friendly

3.  Verify Your Facebook Business Page

Make sure your Facebook business page is verified. Verified ones are considered to be more authentic compared to unverified Facebook business pages. To verify yours, go to:
https://www.facebook.com/help/100168986860974

If you don’t have a Facebook page for your business then you are definitely missing out on a lot of benefits.

4.  Check Your Contact Details

Are your company contact details (email, telephone, address, etc) presented in a consistent manner across the internet? That might sound insignificant, but whenever Google’s robots are crawling across the internet, they like seeing details displayed the same way all over the web. Do a Google search for your business, print the results and then determine whether you need to update any of your details.

5.  Update Your Social Media Profiles

Make sure that all of your social media profiles have been thoroughly completed. When getting a profile set up, it is human nature to do the bare minimum and then put off the rest until later (and then you never end up getting around to it). Check your LinkedIn, Facebook, Twitter, and other accounts and check them.

6.  Use Google Alerts

Have the latest news on other local businesses, your market, and your competitors delivered to your email in-box, at intervals that you choose. You can use the Google Alerts service to do this.

7. Ensure You Are GDPR Compliant

GDPR is still a very hot top, even after 12 months of this law being enacted. Therefore, it is definitely worth staying current on GDPR developments and the ways it can affect small businesses. There are sensible guidance and regular practical posts at the ICO website: https://ico.org.uk/for-organisations/

8. Stand Out For Free on Google.

Take charge of what individuals see about your business whenever they do searches. There are tools provided by Google My Business that allow you to receive customer reviews, post content, and update your business profile.
https://www.google.com/business/

9. Make Sure Your Website Is Fast

More than fifty percent of all internet traffic is seen on …

The major purpose of HGV & LGV Licence Training is bringing out the best in drivers when they are on the roads. After you have completed training for your CAT C+E and CAT C1 licence (Cat 1), and CAT C licence (Class 2), you will be notified by your instructor that you are prepared to take the practice which is the final module in the driving test. Being able to drive a HGV demands professional skills, planning, and concentration to efficiently perform HGV jobs.

The main question is why HGV & LGV Driver Licence Training so important, and why are you required to pass a test? The following are some tips, and reasons why professional training can help you with your practical test.

In your training, such as the lessons you can get with Easy As HGV, you will be taught basic skills like making sure your seat belt is on, adjusting your mirrors properly, and checking to ensure that all of the controls are in good working condition.

You will be encouraged to have the proper diet, get a good night’s sleep and stick with your fitness regimen before test day in order to keep yourself productive and active.

Professional HGV and LGV training will help you determine what attire is the most comfortable and proficient when driving a HGV. If you aren’t comfortable enough you won’t be able to do your absolute best or be able to fully concentrate on your driving on test day.

During training, you will be provided with ideas on how to increase your levels of concentration. For example, to turn off your mobile phone as well as other distracting devices. Due to driving practice and professional training, it is important to keep in mind all of the rules and regulations of the road that you are supposed to follow. Know your lanes, follow the speed limit, etc.

During your training, you will be taught to always plan ahead of time no matter what you are going to do. It always takes time to stop a heavy vehicle so it is very important to always keep a close eye on the road and to plan your parking spots and stops. Don’t forget that due to the pressure brakes on these vehicles you cannot pull out all of a sudden and cause havoc among the individuals who are assessing you throughout your test.

Another tip is to become familiar with your local testing area so that you will be able to at least somewhat predict your test route.

Be sure to always use the handrails and face forward when getting in and out of the vehicle. During your training, you will an expert at this. Maintain three contact points at all times when entering and exiting a lorry.

Driving skills that you are taught in your HGV/LGV training will help you pass your test. You will become an expert and parking, accelerating and reversing the vehicle in every aspect.

Keep in mind that even …