One of the most important and key functions in any market driven organization is marketing.Without proper marketing, the customer is somehow disconnected from the seller.It is not an isolated procedure but an umbrella for a complex process. Product research, development, advertising and other dedicated promotions are some of the components of marketing. Marketing does not leave out product sales and services. However, marketing is not cheap but an expensive combination of events that companies wish to avoid. Such companies stand to greatly lose due to such a risky decision.
Marketing offers opportunities to learn your customers. Companies that want to learn much about their customers are obligated to conduct research. Marketing cannot be effective without proper research. Information of other parameters and players in the business of interest is offered through research.It is through research that a business will be able to establish the tastes of the customer and seek to solve his needs. You may produce misdirected goods if you don’t understand your customers. Such efforts will not yield maximum results. A business needs to motivate its targeted customers to buy from it so as to succeed.The products and services it develops and offers need to be bought. Failure to sell its products and services, a company will undoubtedly collapse and fail in its endeavors.The success of this lies in identifying your ideal customers, analyzing their needs and motives and then developing and packaging products appropriate for them.
The easiest way to propagare information that your company exists and that it is doing business is through marketing. This information will propagate word that the company sells such and such goods or services. No one will buy anything they do not know of its existence in the first place. The information should be persuasive to ensure that your customers have reasons to buy.The information should also justify the price of the product.Without marketing, these are things that may take an eternity to be achieved. Your customers need full information on your existence and your products.
Marketing provides a platform to interact with your customers.By use of key specific tools like direct mail, personal selling, telemarketing, mobile marketing, email and social media, you can actually get responses from customers. these are the tools that you should consider if you want a direct and personalized route to your customers.
There is no doubt that marketing will increase your sales. Most marketing strategies achieve this. Apart from increasing profits, customer retention is achieved.